The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH
Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian
Agency: the community / Miami
Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories
Agency: Valenstein & Fatt / London
Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can
Agency: BETC / Paris
Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Print & Outdoor Merit Award
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17125M
Award:
2017 Print & Outdoor Merit Award
Agency:
303 Mullen Lowe / PERTH
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17126M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17127M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17129M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17130M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17140M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17141M
Award:
2017 Print & Outdoor Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client:
BMW Austria GmbH
Title:
Animal Detecting Billboards
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17142M
Award:
2017 Print & Outdoor Merit Award
Agency:
Doner LA / Los Angeles + LoganTV / Los Angeles
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17143M
Award:
2017 Print & Outdoor Merit Award
Agency:
Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17144M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17145M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17134M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17135M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17136M
Award:
2017 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Don't Act Like a Pedestrian
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17137M
Award:
2017 Print & Outdoor Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17138M
Award:
2017 Print & Outdoor Merit Award
Agency:
Valenstein & Fatt / London
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17139M
Award:
2017 Print & Outdoor Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17146M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17147M
Award:
2017 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
Orangina
Title:
The upside down can
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17148M
Award:
2017 Print & Outdoor Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17149M
Award:
2017 Print & Outdoor Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17150M
Award:
2017 Print & Outdoor Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17151M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17152M
Award:
2017 Print & Outdoor Merit Award
Agency:
POL / Oslo
Client:
NRK TV-aksjonen & IKEA
Title:
25m2 Syria
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17153M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17154M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17131M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17132M